Insights
Practical knowledge—compiled chronologically.
Analyses, insights, and perspectives on AI, digital transformation, processes, and business enablement. Search for specific topics or browse by subject and publication date.
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July 2025
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ChatGPT Is Changing Search: Visibility Requires Citable Content
When users receive answers directly from AI systems, search changes fundamentally. Companies need clear, verifiable, and machine-readable content instead of pages consisting solely of keywords.